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Smart Business and Marketing Plan 8.0

Product Description

Features

Business Plan Module
The Business Plan module offers the option of writing a plan for a “New” or “Existing” business for five different business sectors. Each module offers sample plans for each economic sector. The Business Plan module offers ten sample plans.

The Business Plan module has the option to create a plan in five different economic sectors:

Service

Manufacturing

Wholesale Trade

Retail Trade

Custom

The following is a list of various Chapters and Sections featured in the Business Plan module:

Executive Summary
- Introduction
- Mission Statement
- Key Considerations
- Marketing Objectives
- Expected Accomplishments
- Required Capital

The Business
- Purpose Statement
- Description of the Business
- History of the Business
- Founder of the Business
- Management & Operations
- Regulations & Licensing
- Objectives

Market Analysis
- Market Research
- Target Market
- Competition
- Customer Profile

Marketing
- Objectives
- Unique Selling Benefit
- Selling Tactics
- Pricing
- Channels of Distribution
- Advertising
- Promotions
- Publicity and Public Relations

The Product
- Product Decisions
- Production
- Inventory
- Quality Control

Finances
- Assumptions
- Sources and Uses of Capital
- Balance Sheet
- Cash Flow Statement
- Income Statement
- Break Even Analysis
- Ratio Analysis
- Start-Up Costs

The Service
- Service Description
- Related Products

Operations
- Operations Analysis
- Location & Facilities
- Technology/R&D
- Sourcing
- Labor
- Cost Control

Risks
- Description of Risks
- Contingency Plans

Conclusion
- Justification for Loan/Investment/Etc.
- Milestones/Implementation Timetable

The following is a list of various Chapters and Sections featured in the Marketing Plan module:

Introduction
- Executive Summary
- Mission
- Objectives

The Business
- Purpose Statement
- Description of the Business
- History of the Business
- Founder of the Business
- Management & Operations
- Regulations & Licensing
- Objectives

Macroenvironmental Analysis
- Economic Analysis
- Industry Analysis
- Legal Analysis
- Socio-Cultural Analysis
- Technological Analysis

Market Analysis
- Market Research
- Target Market
- Competition
- Customer Profile

Issues and Opportunities
- Strengths
- Weaknesses
- Opportunities
- Threats
- Resulting Issues

Goals
- Financial
- Marketing

General Marketing Strategy
- Target Market
- Positioning

Specific Marketing Strategy
- Product, Branding, Packaging Strategy
- Pricing Strategy
- Distribution Strategy
- Personal Selling Strategy
- Advertising Strategy
- Direct Marketing Strategy
- Sales Promotion Strategy
- Publicity and Public Relations Strategy

Specific Marketing Program
- Product, Branding, Packaging Programs
- Pricing Programs
- Distribution and Placement Programs
- Personal Selling Programs
- Advertising Programs
- Direct Marketing Programs
- Sales Promotion Programs
- Publicity and Public Relations Programs

Risk Analysis and Planning
- Description of Risks
- Contingency Plans
- Research & Development
- Marketing Research

Implementation and Control
- Sales Forecast
- Marketing Budget & Income Statement
- Monitoring of Programs

System Requirements:

Windows 95/98/Me/XP

CD-ROM drive

Packaging: New in shrinkwrapped jewel case

(click for details)

	Executive Summary - Introduction - Mission Statement - Key Considerations - Marketing Objectives - Expected Accomplishments - Required Capital
	The Business - Purpose Statement - Description of the Business - History of the Business - Founder of the Business - Management & Operations - Regulations & Licensing - Objectives
	Market Analysis - Market Research - Target Market - Competition - Customer Profile
	Marketing - Objectives - Unique Selling Benefit - Selling Tactics - Pricing - Channels of Distribution - Advertising - Promotions - Publicity and Public Relations
	The Product - Product Decisions - Production - Inventory - Quality Control
	Finances - Assumptions - Sources and Uses of Capital - Balance Sheet - Cash Flow Statement - Income Statement - Break Even Analysis - Ratio Analysis - Start-Up Costs
	The Service - Service Description - Related Products
	Operations - Operations Analysis - Location & Facilities - Technology/R&D - Sourcing - Labor - Cost Control
	Risks - Description of Risks - Contingency Plans
	Conclusion - Justification for Loan/Investment/Etc. - Milestones/Implementation Timetable

	Introduction - Executive Summary - Mission - Objectives
	The Business - Purpose Statement - Description of the Business - History of the Business - Founder of the Business - Management & Operations - Regulations & Licensing - Objectives
	Macroenvironmental Analysis - Economic Analysis - Industry Analysis - Legal Analysis - Socio-Cultural Analysis - Technological Analysis
	Market Analysis - Market Research - Target Market - Competition - Customer Profile
	Issues and Opportunities - Strengths - Weaknesses - Opportunities - Threats - Resulting Issues
	Goals - Financial - Marketing
	General Marketing Strategy - Target Market - Positioning
	Specific Marketing Strategy - Product, Branding, Packaging Strategy - Pricing Strategy - Distribution Strategy - Personal Selling Strategy - Advertising Strategy - Direct Marketing Strategy - Sales Promotion Strategy - Publicity and Public Relations Strategy
	Specific Marketing Program - Product, Branding, Packaging Programs - Pricing Programs - Distribution and Placement Programs - Personal Selling Programs - Advertising Programs - Direct Marketing Programs - Sales Promotion Programs - Publicity and Public Relations Programs
	Risk Analysis and Planning - Description of Risks - Contingency Plans - Research & Development - Marketing Research
	Implementation and Control - Sales Forecast - Marketing Budget & Income Statement - Monitoring of Programs