Smart Business and Marketing Plan 8.0

Smart Business and Marketing Plan 8.0
Item# newitem144466361
$7.95
Availability: Usually ships the next business day

Product Description

Features

Business Plan Module
The Business Plan module offers the option of writing a plan for a “New” or “Existing” business for five different business sectors. Each module offers sample plans for each economic sector. The Business Plan module offers ten sample plans.



The Business Plan module has the option to create a plan in five different economic sectors:

  • Service
  • Manufacturing
  • Wholesale Trade
  • Retail Trade
  • Custom


The following is a list of various Chapters and Sections featured in the Business Plan module:



Executive Summary
- Introduction
- Mission Statement
- Key Considerations
- Marketing Objectives
- Expected Accomplishments
- Required Capital
The Business
- Purpose Statement
- Description of the Business
- History of the Business
- Founder of the Business
- Management & Operations
- Regulations & Licensing
- Objectives
Market Analysis
- Market Research
- Target Market
- Competition
- Customer Profile
Marketing
- Objectives
- Unique Selling Benefit
- Selling Tactics
- Pricing
- Channels of Distribution
- Advertising
- Promotions
- Publicity and Public Relations
The Product
- Product Decisions
- Production
- Inventory
- Quality Control
Finances
- Assumptions
- Sources and Uses of Capital
- Balance Sheet
- Cash Flow Statement
- Income Statement
- Break Even Analysis
- Ratio Analysis
- Start-Up Costs
The Service
- Service Description
- Related Products
Operations
- Operations Analysis
- Location & Facilities
- Technology/R&D
- Sourcing
- Labor
- Cost Control
Risks
- Description of Risks
- Contingency Plans
Conclusion
- Justification for Loan/Investment/Etc.
- Milestones/Implementation Timetable



The following is a list of various Chapters and Sections featured in the Marketing Plan module:



Introduction
- Executive Summary
- Mission
- Objectives
The Business
- Purpose Statement
- Description of the Business
- History of the Business
- Founder of the Business
- Management & Operations
- Regulations & Licensing
- Objectives
Macroenvironmental Analysis
- Economic Analysis
- Industry Analysis
- Legal Analysis
- Socio-Cultural Analysis
- Technological Analysis
Market Analysis
- Market Research
- Target Market
- Competition
- Customer Profile
Issues and Opportunities
- Strengths
- Weaknesses
- Opportunities
- Threats
- Resulting Issues
Goals
- Financial
- Marketing
General Marketing Strategy
- Target Market
- Positioning
Specific Marketing Strategy
- Product, Branding, Packaging Strategy
- Pricing Strategy
- Distribution Strategy
- Personal Selling Strategy
- Advertising Strategy
- Direct Marketing Strategy
- Sales Promotion Strategy
- Publicity and Public Relations Strategy
Specific Marketing Program
- Product, Branding, Packaging Programs
- Pricing Programs
- Distribution and Placement Programs
- Personal Selling Programs
- Advertising Programs
- Direct Marketing Programs
- Sales Promotion Programs
- Publicity and Public Relations Programs
Risk Analysis and Planning
- Description of Risks
- Contingency Plans
- Research & Development
- Marketing Research
Implementation and Control
- Sales Forecast
- Marketing Budget & Income Statement
- Monitoring of Programs  


System Requirements:

  • Windows 95/98/Me/XP
  • CD-ROM drive

 

Packaging: New in shrinkwrapped jewel case




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